Washington State Organized Retail Crime Alliance (WSORCA) Logos
I was approached by the President of the Washington State Organized Retail Crime Alliance to design a new logo for their organization. The Washington State Organized Retail Crime Alliance (or WSORCA) is apart of a national group known as the Organized Retail Crime Resource Center. Each state has their own logo that best represents who they are and where they are from. It can be difficult to create one logo that best represents a state company. I decided the best way to make sure my client was satisfied with my work was to create a series of logos he and his co-workers could choose from. Below are the six logos I created:
This logo was designed to be more serious and formal. The bar code represented the retail alliance and the state of Washington clearly shows what state is being represented. I placed it in a circle to make the design seem more like a seal. That same pattern is seen throughout my logos.
This second logo was designed to be brighter as well as more representative of the State of Washington. I pulled a free graphic design of George Washington to incorporate into the logo for speed and accurate depiction purposes. Below, I placed Mt Rainier and above, the famous evergreen trees of Washington. All very iconic representatives of the state.
This was one of my more fun ideas for the Washington State Organized Retail Crime Alliance logos. Bigfoot is believed to live in the Pacific Northwest and given Bigfoot’s strength and size, appeared to be a perfect mascot for a group dedicated to stopping crimes, even retail crimes. I added a few police-like symbols to represent their cause. The tree pattern in the background gave it some nice texture and again, showed the representative evergreen trees.
Mt Rainier is an iconic mountain/volcano in Washington State. It sits tall and majestically above the rest of the state. It has a quiet power about it which I felt perfectly represented the Washington State Organized Retail Crime Alliance and their more quiet yet powerful work. I tried to include some green in many logos as Washington is the evergreen state and this shade of green is prominant on their state flag.
For a more formal look, I created a badge-like star for this logo’s shape. I played around with some gradients until I felt I made the logo shine enough to pass as a badge. The state of Washington is also seen here to immediately identify the location of this alliance. The website is also located here and gives the state a little more purpose in being centered on the badge.
I wanted this final logo to have a more patriotic feel to it as this organization is nation wide. I felt the logo was a bit empty after including the justice scales and stars so I decided to add the state’s motto, Alki. This means by and by and is currently the unofficial motto of Washington State. There is no official motto for the state. I felt this presented a more unique and patriotic feel to the alliance. It also seemed to mesh well with our countries love of Greek/Roman architecture in our government buildings.
In Conclusion
It was a pleasure to work on these logos and explore so many different options and messages for the company. A specific logo of the logos shown has not yet been officially chosen for the Washington State Organized Retail Crime Alliance but as soon as one is selected, I will update this post. In the mean time, here is their website and other information about them. The logo of their choice will appear here shortly:
ORC: http://www.orcinfo.com/home.html
WSORCA: https://www.waorca.org/
Update:
A logo has been selected! The Washington State Organized Retail Crime Alliance took some time and rebranded to Washington Organized Retail Crime Association. After a quick edit to the logo of their choice, it is now on the main page of their website. Below is the final logo selected:
If you’d like to learn about the Organized Retail Crime association works, check out this article: https://www.senseon.com/blog/organized-retail-crime-affects-industry/