Branding Meghan L H Nelson Photography & Design to Make it More Personal
Branding yourself can be a difficult challenge. You often have to consider how you want others to view your brand. What will they feel when they look at your brand? What do you want your brand to say about you and your work? It’s a process to be sure.
Sketching and Logo Design
My favorite kind of photography is landscape and nature photography. Anytime I have the chance to go outside, I do it! I wanted to brand myself this way so I started with my logo. I wanted almost a mountainous brand while still keeping the logo simple. I have four initials in my name that I wanted to include but struggled to find a way to keep it from becoming too busy. I finally came up with a design that I felt encompassed all I wanted in my branding.
Extra Logos and Branding
After agreeing on a simple logo/watermark, I moved onto my main banner logo. Again, I wanted to focus my branding on the outdoors. I also had to consider colors and fonts in order to tie all my work together. I decided to go with more muted, earth tones so as not to distract my viewers from my images. I hoped that these colors would accent my images more than distract viewers from them. I also chose less flashy fonts that I hoped would brand me in a more simplistic way. Everything I did in choosing my branding, I did to make sure my photos would be highlighted and the mood of my site would spark adventure in the hearts of my viewers. I also created another watermark with my signature so that the viewers could learn my full name in association with my work.
Business Card Branding
My next step in branding was easier. I took my logos, designs, colors, and fonts and put them all into a card that reflected my work. I included a few diverse photos to give viewers a taste of what I’ve done in the past. It was a simple branding design but one that I believe will be very effective in helping potential clients know what it is I do and the overall mood that comes with it.
Branding Sheet
Below is my overall branding sheet showing all the work I put into my personal brand. Viewers can see it in mockups, what the watermark would look like on a photo, what colors and fonts I’m using, etc. Branding can be a fun experience! You just have to decide who you are and what you want to bring to the table.
If you’d like to see more branding work from another great designer, check out Tasha Larsen’s page here!