Making a Product Ad That’s Conceptual
For my conceptual product ad, I decided to create a health promoting ad. I used a baseball glove and an apple to show that healthy physical activity and healthy eating go hand in hand. This conceptual product ad conveys a healthy lifestyle message. I was able to capture my Conceptual Product Ad by using my Nikon DSLR D3400 camera, a wide aperture lens, some basic LED lights, and various backgrounds pieces. After that, I took my RAW camera image of my Conceptual Product Ad into Photoshop and adjusted a few things to make the colors in the apple stand out more. I also wanted the image to have more depth so I increased the clarity and contrast. Below you can see the result of my Conceptual Product Ad.
Final Conceptual Product Ad
Conceptual Product Ad Original
Conceptual Product Ad Set Up Shot
Full disclosure, I failed to capture an actual photograph of myself taking this picture. This image was taken at the same place around the same time. I quickly Photoshoped this image to give you an idea of what the set up conceptual product shot actually looked like.
Enjoy conceptual product photography? Check out David Kania’s work here!